Seoul has no shortage of PMU studios. Finding one that communicates in English, prices transparently, and understands the specific considerations of working with diverse skin tones and Western aesthetic preferences — that’s a different search.

urGlow is a permanent makeup and skin studio in Gangnam, Seoul, built specifically for an international clientele. This post explains what makes us different and what you should know before booking.

Why Language Matters More Than You Think in PMU

Permanent makeup is not a standard beauty service you can navigate through pointing at a menu board.

Before any procedure, I need to understand:

• Your skin history (sensitivity, medications, past reactions)
• Your aesthetic goal (natural or defined? soft or bold?)
• Your lifestyle (how much sun? how much pool time? what’s your skincare routine?)
• Your medical background (cold sores, blood thinners, conditions that affect healing)

A consultation conducted in broken English — or through a translation app — misses nuance that directly affects your result and safety. At urGlow, everything happens in fluent English. No translation apps. No guessing.

Services at urGlow

Permanent Makeup:

• Lip Blush — USD $340 / Touch-up $115
• Eyeliner PMU — USD $260 / Touch-up $90

Skin Treatments:

• BB Glow (single) — USD $150 / 3-session package $430
• Melanin Reset Facial — USD $210
• Stretch Mark Revision — USD $185 per 15cm area

All prices are shown in USD to provide transparency across currency fluctuation. Equivalent KRW reference is available on the website.

The Booking Process for Foreign Clients

Step 1: Book online Visit urglow.com. Select your service, date, and time. A $50 USD deposit is required to confirm your appointment.

Step 2: Receive your intake form You’ll receive a pre-appointment intake form covering health history, skin type, and service-specific questions.

Step 3: Arrive at the studio The studio is in Gangnam, easily accessible by subway (Gangnam Station, Line 2). Directions are provided in your booking confirmation.

Step 4: Consultation and procedure Your appointment begins with a consultation. We review your intake, assess your skin, discuss color and technique, and answer any questions — before we start.

What Makes urGlow Different

• Solo artist, not a factory studio. I’m Loma Sernaiotto, the only artist at urGlow. You’ll see me at every appointment.
• Brazilian-trained with a decade in Seoul. My background spans both Western and Korean aesthetic training, which shapes how I approach diverse skin tones and natural-looking results.
• Priced in USD. Clear, flat pricing — no surprise conversions.
• English-first. Every document, every email, every conversation.
• Consent-forward process. Full intake forms, consent documentation, and pre-care instructions sent before you arrive — not handed to you on a clipboard two minutes before a needle touches your face.

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Frequently Asked Questions for Foreign Clients

Do I need to speak Korean to book or visit? No. Everything at urGlow is conducted in English — booking, consultation, aftercare instructions, and follow-up communication.

Can tourists book PMU at urGlow? Yes. I serve both Seoul-based expats and short-term visitors. If you’re visiting Seoul, I recommend scheduling at the beginning of your trip to allow healing time. Note that lip blush and eyeliner both require a touch-up 6–10 weeks later — plan accordingly or contact me to discuss options.

Is there a waiting list? Availability varies. Book as far in advance as possible, especially if you’re working around a specific travel window.

What payment methods do you accept? A PayPal deposit is required at booking (international-friendly). The remaining balance is paid in cash or bank transfer on the day of the appointment.

Can I see healed results before I book? Yes — view the portfolio at urglow.com and on Instagram [@urglow.kr].